Amarillo, Texas – Rudy’s “Country Store” and Bar-B-Q is bringing back its annual Pink “Cup for a Cause” campaign this October with a brand-new cup design benefiting breast cancer charity partners, including Panhandle Breast Health (PBH).
Beginning Oct. 1, guests at Rudy’s locations in Amarillo, Lubbock, El Paso and Midland can make a $1 donation to receive the newly designed 32-ounce Pink Cup. Guests who donate in-store will also receive a coupon for a free large drink to use on their next visit.
The Pink Cup will be available throughout October both in Rudy’s restaurants and through the company’s online ordering system, including curbside pickup and delivery. For those who don’t live near a Rudy’s location, there is also an option to make a $10 donation online and have 10 Pink Cups shipped directly to them.
Since launching its first Cup for a Cause campaign in October 2012, Rudy’s has raised more than $4 million for breast cancer initiatives, military charities, hurricane relief and flood relief. This October, Rudy’s hopes to add to that total by asking guests to make a $1 donation in support of its breast cancer charity partners.
“Our team is excited to bring Pink Cup back to October,” said Pete Bassett, VP of Operations at Rudy’s. “We have some great charity partners that use these funds to provide people with mammograms, basic essentials, education and more.” The 2025 campaign was postponed as Rudy’s focused its fundraising efforts on relief for the historic Central Texas July floods.
Panhandle Breast Health is one of Rudy’s breast cancer charity partners. A local nonprofit, PBH works year-round to increase early detection and reduce breast cancer deaths in the Texas Panhandle by providing education and removing financial barriers to mammograms. PBH provides free mammograms to uninsured residents in the region’s 26 counties.
“We are incredibly grateful for Rudy’s continued support,” said Judy Neill, PBH Executive Director. “The Pink ‘Cup for a Cause’ campaign not only raises important funds but also helps raise awareness about the importance of early detection. Every $1 donation helps Panhandle Breast Health connect uninsured women with potentially lifesaving breast cancer screenings.”
So far in 2026, PBH has helped 145 women access free mammograms. Anyone who is uninsured and needs a mammogram can contact Panhandle Breast Health at 806-331-4710 or visit panhandlebreasthealth.org to complete an online application.
Join Rudy’s and Panhandle Breast Health this October. Pick up a Pink Cup, make a $1 donation and help make early detection possible for women across the Texas Panhandle.
For more information, contact PBH at (806) 331-4710.
Show extra love to rescue animals for National Black Dog Day—shining a spotlight on black dog syndrome to help sweet, dark-furred pups find loving forever homes—and salute firehouse dalmatians and working canines for National Fire Pup Day!
The Christmas in October Holiday Market in Amarillo, TX, is scheduled for Friday, October 24, and Saturday, October 25, 2025.
The event is a gift and craft show hosted by Sharing Hope Ministry at the Amarillo Civic Center Complex in the South Exhibit Hall
- Location: South Exhibit Hall, Amarillo Civic Center Complex, 401 S. Buchanan St., Amarillo, TX 79101.
- Dates & Times:
- Friday, Oct. 24: 12:00 PM – 7:00 PM.
- Saturday, Oct. 25: 10:00 AM – 5:00 PM.
- Admission: Weekend admission is typically $8.00 at the door (Cash, Credit, or Venmo); children 12 and under are usually free.
- Highlights:
- Shopping: Over 100 unique booths featuring home décor, boutique clothing, jewelry, and handmade items.
- Bake Sale: Known as the largest bake sale in the Texas Panhandle, featuring decorated cookies, cakes, pies, and specialty mixes.
- Special Events: Past years have included a “Ladies Night Out” VIP shopping event and photo opportunities with Santa.
www.christmasinoctobertx.org +5
Why Attend?Proceeds from the market directly benefit Sharing Hope Ministry, a nonprofit that provides resources and support to incarcerated women and those in recovery. - Highlights:
Unsung Facilities Heroes: Send deep gratitude for National Custodial Worker’s Recognition Day! Today honors the dedicated individuals who work tirelessly behind the scenes to keep our schools, offices, hospitals, and public buildings clean, safe, and sanitary every single day. Leave a thank-you note or token of appreciation for your building’s facilities team!
In my own history, living in a dysfunctional home, the janitor and cafeteria ladies were my best friends. Always kind, listening and cared.
Give Your Ride a Personality: Name your set of wheels for National Name Your Car Day! Whether you drive an old faithful commuter, a family SUV, or a sleek sports car, today is the day to officially give your vehicle a fun nickname (if you haven’t already).
A friend named my car years ago and I still appreciate how my car lives up to her name!!
The Christmas in October Holiday Market in Amarillo, TX, is scheduled for Friday, October 24, and Saturday, October 25, 2025.
The event is a gift and craft show hosted by Sharing Hope Ministry at the Amarillo Civic Center Complex in the South Exhibit Hall
- Location: South Exhibit Hall, Amarillo Civic Center Complex, 401 S. Buchanan St., Amarillo, TX 79101.
- Dates & Times:
- Friday, Oct. 24: 12:00 PM – 7:00 PM.
- Saturday, Oct. 25: 10:00 AM – 5:00 PM.
- Admission: Weekend admission is typically $8.00 at the door (Cash, Credit, or Venmo); children 12 and under are usually free.
- Highlights:
- Shopping: Over 100 unique booths featuring home décor, boutique clothing, jewelry, and handmade items.
- Bake Sale: Known as the largest bake sale in the Texas Panhandle, featuring decorated cookies, cakes, pies, and specialty mixes.
- Special Events: Past years have included a “Ladies Night Out” VIP shopping event and photo opportunities with Santa.
www.christmasinoctobertx.org +5
Why Attend?Proceeds from the market directly benefit Sharing Hope Ministry, a nonprofit that provides resources and support to incarcerated women and those in recovery. - Highlights:
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Coffee and Cuties is for explorers ages 5 and under with their caregiver.
Our Education Team offers science-based entertainment for the tots and gives caregivers the opportunity to sit back and relax with Roasters Coffee! A different theme every month makes this program’s storytime and activity exciting for your little learners each visit. 2026 themes:
- January: The Year of the Dino
- February: Pet Parade
- March: Astronaut Academy
- April: On the Move
- May: In the Garden
- June: Scuba School
- July: Citrus Summer
- August: Star Light, Star Bright
- September: Rockin’ Robots
- October: Creepy Crawlies
- November: Seasons of Change
- December: Science is Cool
Coffee and Cuties is on the first Friday of each month, with three time slots to attend based on your schedule. Join us at 9:45 am, 10:45 am, or 11:45 am.
This program is included with admission or Discovery Center Collective membership.
- January: The Year of the Dino
First Friday Art Walks have returned! First Friday is an event that we have every ~you guessed it~ First Friday of the month. This evening is a free event open to the public, kid-friendly, and takes place 5 p.m. – 9 p.m. You can come and go as you please, enjoying music, food trucks, and all the artwork from local artists.
Don’t forget to stop and talk to our studio artists! We have 20+ talented studio artists here, who enjoy displaying their art and showing others the talent that Amarillo has!
We also have a large public gallery displayed throughout the building that is changed out monthly. This artwork comes from 60+ local artists in the area, and each month there is something new to see.
Public shows are open to all artists. Information on upcoming shows, submission dates and more are emailed out to anyone who has applied to the public gallery. If you are interested in having your artwork in the public gallery, and getting emails for upcoming shows click here!
We also celebrate our artists by having vendor booths set up, and our gift shop open. Our gift shop has items exclusively from our artists here at AAI. Each one has been handmade by someone who is a studio artist, student, or instructor. You will be buying something truly unique when you stop by.
Our vendor booths are available by request, and are different each month. If you are interested in having a vendor booth click here!
The Christmas in October Holiday Market in Amarillo, TX, is scheduled for Friday, October 24, and Saturday, October 25, 2025.
The event is a gift and craft show hosted by Sharing Hope Ministry at the Amarillo Civic Center Complex in the South Exhibit Hall
- Location: South Exhibit Hall, Amarillo Civic Center Complex, 401 S. Buchanan St., Amarillo, TX 79101.
- Dates & Times:
- Friday, Oct. 24: 12:00 PM – 7:00 PM.
- Saturday, Oct. 25: 10:00 AM – 5:00 PM.
- Admission: Weekend admission is typically $8.00 at the door (Cash, Credit, or Venmo); children 12 and under are usually free.
- Highlights:
- Shopping: Over 100 unique booths featuring home décor, boutique clothing, jewelry, and handmade items.
- Bake Sale: Known as the largest bake sale in the Texas Panhandle, featuring decorated cookies, cakes, pies, and specialty mixes.
- Special Events: Past years have included a “Ladies Night Out” VIP shopping event and photo opportunities with Santa.
www.christmasinoctobertx.org +5
Why Attend?Proceeds from the market directly benefit Sharing Hope Ministry, a nonprofit that provides resources and support to incarcerated women and those in recovery. - Highlights:
Suicide is the 11th leading cause of death in the United States. To prevent suicide, we need to understand it first.