Coors Cowboy Club Ranch Rodeo: Working cowboys from around the region compete for bragging rights at this major annual contest. Come early for brats and brews at 5 p.m., and stay late for the dance. (7 p.m.; continues through Saturday; Amarillo National Center on the Tri-State Fairgrounds, 3301 SE 10th Ave.; tickets $30 adults, $20 children; 806-376-7767)