Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids’ activities, hot dog eating contest, a car show, and much more. Admission is free for all attendees.
Get ready for one of the most iconic and jaw-dropping events of the Texas Route 66 Festival Finale! The legendary Big Texan Steak Ranch brings its world-famous steak-eating challenge to the festival for a high-energy showdown you won’t want to miss. Watch brave competitors take on a massive steak in a race against the clock, channeling true Texas grit, appetite, and showmanship.
This crowd-favorite contest celebrates Amarillo’s larger-than-life food culture and Route 66 legacy, delivering big flavor, big fun, and even bigger bragging rights. Whether you’re cheering from the sidelines or stepping up to the plate, the Big Texan Steak Eating Contest is guaranteed to be a highlight of the festival—Texas-sized entertainment at its finest.
Contestants will be challenged to eat the famous 72oz steak, baked potato, salad, shrimp cocktail and roll in just 1 hour.