Discover the Magic of Giving This Holiday Season
Our Blood Institute invites donors to give blood, get sorted by their type and take home a magical holiday T-shirt.
November 2, 2026 ─ The holiday season is a time of warmth, love and wonder. But sometimes, the greatest magic is found in what we give.
This November and December, Our Blood Institute Coffee Memorial Blood Center is inviting donors to experience the Magic of Giving, a holiday campaign celebrating the extraordinary difference an ordinary act of generosity can make for patients in need.
From November 1 through December 23, all successful blood donors will receive a limited-edition Magic of Giving long-sleeve T-shirt, while supplies last. The navy long-sleeved T-shirt features a magical design with a whimsical red holiday hat and touches of gold, red, green and white.
Additionally, O-negative donors who give blood at any donor center or blood drive from November 1 through November 14 will receive 100 donor rewards points, redeemable for a limited-edition O-negative T-shirt in our donor rewards store!
Your invitation has arrived: Give blood, get sorted and take a magical T-shirt home.
While the holidays can feel magical, they can also be a challenging time for the blood supply. Busy schedules, holiday travel, school breaks and seasonal illnesses can disrupt normal donation routines, but patients continue to need blood every day.
Blood donors help provide critical blood products for patients battling cancer, recovering from traumatic injuries, undergoing surgery and facing other medical emergencies. Blood cannot be manufactured, which means hospitals rely on volunteer donors to make sure it is available when patients need it.
“The holidays remind us how meaningful it can be to give something to someone else, and there are few gifts more powerful than giving blood,” said Dr. John Armitage, president and CEO of Our Blood Institute. “It may only take about an hour of your day, but for a patient and their family, that gift can mean so much more. That’s the real magic of giving.”
Blood donation takes about an hour, but the impact can last a lifetime. Just one donation can help save up to three lives.
Anyone who is healthy and 16 years old* or older can give blood. Donation typically takes only about an hour, and one donation saves up to three lives. Appointments to donate can be made online at obi.org or by calling 877-340-8777. Walk-ins are also welcome.
*16-year-olds must weigh at least 125 pounds and provide signed parental permission; 17-year-olds must weigh at least 125 pounds; 18+ year olds must weigh at least 110 pounds. Photo ID required.
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Our Blood Institute is the seventh-largest independent blood center in the nation, with 17 donor centers in Oklahoma, Arkansas and Texas. OBI is the nonprofit blood provider for patients at more than 280 hospitals, medical facilities and air ambulances across all three states.
Brad G Duggan
Executive Director
Coffee Memorial Blood Center